Beautycounter closed its business model in 2024 and launched the brand-new Counter Brand on June 25, 2025. Some of the products that I loved have been reformulated for the Counter Brand. Shop Here.
Updated in 2025 to change the company to Counter.
It's no secret that I'm a massive fan of the Counter brand, not only because they offer great products that work, but also because I strongly support their mission of providing affordable, clean beauty for everyone. As a mom of a teen who wants any beauty product she sees on TikTok, it's important to me that regulatory laws change for better health. Unfortunately, the U.S. is far behind the European Union and Canada; however, we're making progress here, and Counter is a company leading the way.
Counter+ Lotus Glow Cleansing Balm
With a blend of lotus extract, jojoba seed oil, and avocado seed oil, Lotus Glow Cleansing Balm soothes and destresses skin while increasing luminosity. The one thing I tell my daughter is that she needs to wash her face, and she should do it nightly, no matter how tired she is or how much she wants to get in bed. It's the one thing I've done consistently in my life for 53 years now, and if you need to take your makeup off at the sink, this is a great product. Once your makeup is removed, this balm can double as an overnight facial. The cleansing balm is a Beautycounter best seller, and you could get away with buying just one a year, depending on how often you use it. Seventeen magazine calls it splurge-worthy, boasting numerous skincare benefits.
Countertime Lipid Defense Cleansing Oil
The Countertime line is fantastic. Actress Kate Hudson tells Marie Claire that she uses the cleansing oil as part of her nightly routine. This luxurious, lightweight cleansing oil gently yet effectively removes makeup and impurities without stripping the skin of essential lipids. Rich in vitamin E, fatty acids, and our plant-derived Retinatural Complex, the formula helps reinforce the skin's fragile moisture barrier for a soothed and nourished complexion. The Countertime Tetrapeptide Supreme Cream and Countertime Ultra Renewal Eye Cream are two of my must-have products.
All Bright Brightening Facial Oil
Facial oil was one of the first products I ever purchased from Beautycounter. It's also a product that I will never ever go without. A little bit goes a long way, and I use All Bright Brightening Facial Oil as my morning moisturizer. Made with omega-rich marula oil for intense hydration and antioxidant-rich vitamin C for a brighter, more even skin tone, our quick-absorbing formula is lightweight and silky smooth, with a citrus scent.
Please browse my Counter website and don't hesitate to contact me with any questions. And as always, shopping on my blog supports my work as a blogger, and you will earn reward points back. Additionally, my Facebook group offers special, curated sales with deeper discounts.
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