A List of my Favorite Beautycounter Skin Care Products I Buy and Use Daily

*This post contains affiliate links

I'm not a beauty blogger and I certainly don't play one on the internet either. In fact, some people may compare me to an old-shoe because I get very brand loyal if I like a product and that is especially true with me when it comes to beauty and skincare lines. I don't switch it up if I like something.

However, it may take a while to find the beauty product that works for you so there is a lot of trial and error.  Skincare is so personal because what works for me may not work you. Our skin, our largest organ, is unique to us. What I choose to pay for skincare lines not be what you choose to pay for products. But, as aging women, we all can agree that we want skincare products that perform well.

Since I'm now 50, my cosmetic bag has been filled with many brands over the years. In the past twenty-five years, I've purchased brands such as Bobbi Brown, MAC, Elizabeth Arden, Lancome, L'oreal, Stila, Avon, Urban Decay, Olay, Estee Lauder, Clinique, Cover Girl, Revlon, Peter Thomas Roth, Smashbox, Tarte and probably many more. Seriously, just take a look at this list of this Nordstrom beauty products and you will see just how many cosmetic and skincare brands are on the market, and this is just the high-end list. Have you been to an Ulta store lately? It can be overwhelming.

Southern Blogger Leigh Powell HInes shares her favorite Beautycounter products. #CleanBeauty #NaturalBeauty #SafeBeauty. Beautycounter has a neverlist of 1500 ingredients that the company will not put in its products.

About four years ago, I started looking into using safe beauty products since I learned that the cosmetic industry is basically unregulated when it comes to product safety. Mainstream companies are now changing their toxic ways and the entire beauty industry as a whole is changing to become safer. That is good news, but there is still a lot of greenwashing of labels these days for marketing for clean beauty products. You may think you are buying a safe beauty product because it's labeled natural, but the reality is that not all cosmetic and skincare ingredients are safe for your body.

The beauty brand that I buy most consistently now is Beautycounter, which was founded by Gregg Renfrow in 2013.  In 2018, this California-based skincare company was the most searched clean beauty product line on google. Is Beautycounter really safe? Yes, it is. The company bans 1500 ingredients in its product line known to cause health issues. The company also lobbies for better legislation.  Is Beautycounter a pyramid scheme?  No, it is not. You can buy Beautycounter directly through the company website,  pop-up markets, or through direct links like mine. It does have direct consultants as well who actively sell products in communities since it an online business only. Can you return Beautycounter products? Absolutely.  Beautycounter has a very liberal return policy.  Regarding what was searched on Google, Beautycounter has created a lot of buzz and industry awareness since its creation.

Southern Blogger Leigh Powell HInes shares her favorite Beautycounter products. #CleanBeauty #NaturalBeauty #SafeBeauty. Beautycounter has a neverlist of 1500 ingredients that the company will not put in its products.

I have tried many products by Beautycounter and I certainly have my favorites. It's also important to note that I'm not one of these people who buys or uses everything natural or organic. I think small steps make a difference toward a cleaner lifestyle. It has taken me years and a lot of reading to actual change my buying habits and even eating habits.

I am also very careful about what my children use when it comes to products. In my fifty years, I've been exposed to many toxins probably. Sometimes I wonder if the cosmetics and skincare I was using in the past had any correlation to my late fertility. We know a lot more today than we did twenty years ago so I owe it to my children to try to give them a  clean start because our knowledge is so much greater.

Beautycounter Countercontrol Products for Acne and Oily Skin for Tween/Teenage Skin

Countercontrol products by Beautycounter for blemish-prone and oily skin.

My teenage son uses a few of the Countercontrol products to help control his acne. I personally think that he may overuse them because he is going through them a little too quickly for my beauty budget,  but he likes it and uses it. That is key for me. He uses it without complaint.  It is also reassuring to know he is using a product that will not impact his hormones. Beautycounter has a NEVER LIST of 1500 products that they feel are questionable to human safety. The countercontrol collection is without harsh chemicals that cause drying and irritation.

The only downside of these Beautycounter skincare products that I see is that I have to order them online and unfortunately, he tells me he is out of the product the day that he is out of the product. I have tried other over the counter products for convenience in between orders, but they were too harsh for him. I always try to keep the Countercontrol Clear Pore Cleanser and Countercontrol All Over Acne Treatment in stock. Beautycounter has a countercontrol regimen that helps you save in bulk, but I know that my son would not use all the products right now as a routine so I still buy a-la-carte.

Beautycounter Anti-Aging Skincare Line (New Product Launch called Countertime on July 9)

Countertime, a new anti-aging line by Beautycounter with a retinatural complex instead of retinol.

As of July 9, Beautycounter is phasing out its Rejuvenating skincare line and has launched Countertime, an anti-aging line with a retinatural formula instead of retinol. Retinol is a common beauty ingredient that many beauty brands tout as safe. Beautycounter still has retinol on its NeverList though and refuses to use it in its product line. The EWG Skindeep score for retinol is in the red-zone at 9.

Beautycounter has developed a new retinatural formula in the Countertime line, which is plant-derived, featuring bakuchiol and swiss alpine rose. Bakuchiol, used in Chinese skin-care remedies, offers retinol results without irritation. It's also safe to use when pregnant, nursing, and when in the sun. Retinol is not safe according to the EWG.  Even though retinol is not that safe for our bodies, we know it works for anti-aging and it is coveted in many over-the-counter and prescription skin care products.

I am very excited to try the Countertime Ultra Renewal Eye Cream because I have been in this stage of my life where I was not happy with any eye cream I was using at the price point I was willing to pay. There are many eye creams out there for over $100 and I am not paying it. The Rejuvenating eye cream line worked for me for a while, but as I got closer to fifty, I felt I needed more active ingredients. I have floundered for years in this product area and am anxiously awaiting this eye cream to arrive at my home. I will have to follow up at a later date.

Beautycounter Countermatch Adaptive Moisture Line

Countermatch by Beautycounter. This is a great line for those who are starting to be concerned about aging.

In the past couple of years, Beautycounter launched a special Countermatch line that gives your skin hydration when you need it. I tried it and liked the Countermatch adaptive moisture lotion for daytime use better than the old Beautycounter Rejuvenating line. I recommend this line for those who want to start anti-aging clean beauty, but not spend $75 on a daily moisturizer or night cream. I think this is a good product and does its job. It's lightweight, too. If you do not know where to start with Beautycounter then I recommend purchasing this line. However, I don't really like the cleanser in this line as much as I like the Countercontrol and Essential Nourishing lines.

It is recommended that the milk cleanser be used on a dry face first then rinsed. I prefer to clean my face in the shower so I think that is why I chose not to buy it again plus it is more expensive than the original nourishing line cleanser.  The Countercontrol clear pore cleanser also acts as an exfoliator.

Beautycounter Essential Nourishing Line

The Essential Nourishing Line by Beautycounter is great for those who are interested in making a clean swap in their beauty products for safer beauty.

This is Beautycounter's original skincare line. It's the most inexpensive line by Beautycounter and the least effective for someone my age except for the cleanser and exfoliator, which I do buy.

I love these two cleansing products in this Beautycounter essential nourishing line and still use them four years after first trying them.  I also think the day or night cream can be good for someone my age, especially if used in conjunction with the facial oils. The Beautycounter facial oils are hands down my favorite Beautycounter products on the market. I am never without the No. 1 Brightening Oil which is rich with Vitamin C or the Overnight Resurfacing Peel which I  use two to three times a week.

I sometimes use my beautycounter facial oil as my sole moisturizer.  I have tried the other Beautycounter serums on the market within each line, but I prefer the No.1 facial oil so I use that exclusively.

Overall, I recommend Essential Nourishing Beautycounter skincare line to those who want to go with a clean beauty routine and are used to more drug store prices.  This is a great place to start for that clean swap. At first glance, it looks way more expensive than drug store products, but the products go a very long way.  The essential nourishing skincare line is perfect for the twenty-something or for the person who barely remembers to use a moisturizer. It is a good product, but it has its limits in anti-aging performance but overall, it's a great first line to get into safer beauty.

Beautycounter Lip Conditioner 

I'm just going to say this is the best $22 you will ever spend. I adore the peppermint lip balm, but the calendula is a best-seller. The lip conditioner is by far my very favorite Beautycounter skincare product.I've been talking about the Beautycounter lip balm for years on the blog.  One balm should last up to six months. I buy maybe two a year.


We can all make changes in our lifestyle through small changes. Maybe it is a cleanser, a sunscreen, a lipstick.  Whatever it may be, I'm giving my wonderful readers a chance to make clean swap for Better Beauty. 

Giveaway on @LeighPowellHines on Instagram for $50 in product to help you make the clean beauty switch. The giveaway will last until July 31, 2019, in honor of the new Countertime launch.

Southern Blogger Leigh Powell HInes shares her favorite Beautycounter products. #CleanBeauty #NaturalBeauty #SafeBeauty. Beautycounter has a neverlist of 1500 ingredients that the company will not put in its products.


My thanks to HinesSightBlog sponsor Mile High Smiles for being a July sponsor for this month's editorial content. My sponsors keep me at my desk writing and OutaboutNC. Learn more about how dental implants could help you have a beautiful smile.

This post contains affiliate links. Any Beautycounter purchase from this site will generate a commission at no cost to the buyer. This, however, does not alter my opinion about these products. If I did not love them, I would have stopped buying them long ago.


Why You Should Attend NC's Premier Social Media Conference at The Carolina Inn in Chapel Hill

The landscape of social media changes daily. One thing that I've learned in my stint as an online digital publisher in the past eight years is that you can never stop learning and connecting.

When the Carolina Inn in Chapel Hill, NC invited me to be part of its first-ever social media conference called #Innfluenced2019, I knew I wanted to be there.

NC Blogger Leigh Powell Hines talks Social Media and Blogging
Photo by Curious Notions Photography

In my career as a blogger, I have floundered many times. Sometimes, it seemed like I had more unsuccesses than successes. As a self-employed businesswoman who still works to do this online publishing gig part-time while my primary focus still remains with raising my children, now 13 and 9, I feel as if  I have created a small business that has the workload of a 60-hour week.  But yet, I don't have enough hours to work. I am constantly saying, "Oh, I want to do this or do that story." As a former TV journalist who served as my own assignment editor, I have the ability to find a good story or angle. My years of education in journalism at UNC-Chapel Hill taught me well.

However, I never have enough time to do all that I need to do to make this business grow and raise my family. So, a lot of my story ideas remain in the black hole of "one day I may do this story on the blog."

And of course, it's also nice to write editorial content for my audience, but I do not work for public relations people. I work for myself and I know very few public relations people ( I've been one myself) who will craft story ideas, write news releases and tell a story without being paid anything.

I have to find sponsors to help pay me for my time. Yes, I love to write, share things, but I also value my own time because, like most working people, I want to have some income and have obligations to do things for my family.

I've never really discussed my goals because I rarely ever talk about the business side of blogging, but I know that what I do now with my blog and social media is my passion. Every year,  I want to do more work than the year prior, but I don't want to do it just for my own enjoyment. Money needs to be behind it somehow whether that be through sponsorships, brand posts or advertising.

In five years, I will have more time to run this business, hopefully. We never truly know the future. My son will be in his last year in high school and my daughter will be in her last year of middle school. When Will decides to retire, I hope to kick it up a notch because when I get in my home office to work on my projects, it does not feel like work to me but instead brings me joy.  I imagine an actor feels the same way when he or she does a role. I really do not have any other way to explain it.

The age of 50 has been my year of a reboot after a few years of soul-searching on what is it I want to do. Where do I want to head in the future? Who am I? What story do I have to tell? And the biggest question of all is why would anyone even care? I wrestle with that one a lot especially when it comes to social media because that is new for me. I've had to learn on the job. I also find that it changes just as soon as I learn something I feel like is the right way.

#Innfluenced 2019_Social Media Conference

People like to say social media is for the Millenials. In my opinion, Gen X is going to get more social media savvy each year. More and more people Gen X people or even Baby Boomers will start using Instagram because it's the only way they will be able to see their grandchildren. My own mother-in-law tells me every so often that she needs to break down and get Instagram because she's missing all the action because they never post to Facebook anymore.

Professionally, social media has changed the world's digital landscape. We are connected more than ever. It's changed how events are covered. It gives people professional opportunities. Social media gives every single person a chance to have a voice, a platform and be their own boss.  It's not going anywhere, but it will change from year to year and we will have to learn to grow with it.

With all of this new social media opportunity, however, comes a new wave of blogs, YouTube shows, and social media channels.  Unfortunately,  everyone is out there in this space screaming for attention. Businesses are also looking for your attention as well. What may have started out as something fun for people to do online is now a billion-dollar marketing industry.

If you are a business, blogger, online social media user, join me at #Innfluenced2019 in Chapel Hill, NC at the Carolina Inn August 23-25.  At this conference, we will learn to:

Empower. Expand. Engage

Early Bird Price until July 15 is $299
Admission Price July 16 and after is $349
There is 10% off for groups of more who attend together.
Buy Influenced 2019 Tickets here:

I  look forward to meeting you.

Love Social Media?  NC Carolina will have #Innfluenced2019 at the Carolina Inn August 23-25 in Chapel Hill, NC.

Disclosure: I am a media partner for this Innfluenced2019 Conference. All my fees and hotels lodgings will be covered by the conference.

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