Updated: June 2025
You've stumbled upon an old post, but I've recapped the highlights for you, so it remains relevant in 2025.
I've been a fan of clean beauty since 2016. I started researching the EWG site and paying attention to the ingredients in beauty products.
I primarily buy products in my beauty routine from three places now:
Counter, formerly known as Beautycounter, was my first introduction to clean beauty in 2016. I like many of their products and was very sad when Beautycounter closed its doors to the public. But, sometimes change is good, and I forced myself to seek out and try other beauty brands.
SHOP COUNTER at my Referral Link. The counter can be purchased through its website or via marketing affiliate links, such as the one I provide. This company is not a direct marketing company and does not employ sales consultants, unlike Beautycounter's model. As a brand advocate, I receive a sales commission for referring traffic to Counter. I do not receive a brand discount. Still, I do have insider information on the company, and I occasionally receive special discounts as a result of my business referral model for content creation.
You must apply to become a Brand Partner. A loyalty membership program is available to all customers, which I participate in when making purchases. It's free to join, and you receive product credit just like you do when shopping in person at retail stores these days.
I now buy many beauty products at Sephora. Among those brands are: Summer Fridays. Kosas, and Glossier
I also buy many items from Dior. It's a brand that I love, but it doesn't have the Sephora Clean Beauty seal. However, it does base its product standards on International regulations which are much cleaner than US regulations.
This spring, I tried a skin tint by the waterless beauty company Olive Rose. After my trip to France last year, I searched for skincare and cosmetics that are good for your skin. I love this product so much now, and I use a darker shade as bronzer. This is a German-based company, and one of the first waterless beauty companies on the market. Oliveda uses an extract from the olive oil leaf instead of water. It enhances the products' potency and contributes significantly to sustainability. One of the best things you can do when you go to this website is to take the Brain Quiz. It recommends products tailored to your specific skincare needs.
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