If you are a loyal fan of the clean beauty pioneer brand Beautycounter, then the 2025 relaunch of its revised brand, COUNTER, is what you have been waiting for over the past year. Gone are the days of consultants building a sales team. Instead, its products are streamlined, modern, fresh, and better than ever under the leadership of original founder, Gregg Renfrew. The award-winning clean beauty products are available exclusively on the Counter website, at a future pop-up store in Nantucket, and through affiliate and referral link marketing, including my website. As a selected Brand partner, I am part of the company's commission-earning marketing team, and host the brand's website on HinesSightBlog.com
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| Ready for Even Better Clean Beauty? Shop COUNTER |
COUNTER LAUNCHES ITS NEW BRAND WITH STREAMLINED PRODUCT LINE
The launch will contain reformulated formulas for some of Beautycounter's best-selling products. Some of the products I absolutely adore, like its clean mascara, are not part of the new launch —at least not yet. Since Beautycounter's closing, I've had to branch out, seek out, and try other clean beauty products. I've discovered many products that I love and have shared with my readers.
The first item I will put in my cart is the Lotus Glow Cleansing Balm, which I first wrote about years ago. I love it. I've tried other brands and hated them. One bottle also lasts forever. I think it's the product I'm most excited about in the relaunch.
Andie MacDowell has been photographed in the Counter promotion, which confirms that the company is definitely targeting the over-50 beauty consumer.
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