The Clean Beauty Pioneer is Back: Shop G2G- Counter Brand Beginning June 25

United States
We are excited to announce that HinesSightBlog will be an exclusive shopping destination for the revitalized Counter Brand, formerly known as Beautycounter, beginning June 25.  

The makeup and skincare brand's relaunch is slated for June 25, following its purchase by founder Gregg Renfrew out of foreclosure in April 2024, with investors from the firm G2G. Renamed Counter, the beauty label will feature a new design with updated formulations for its original best-selling products

Shop Counter Beginning June 25 here at HinesSightBlog.com 

If you are interested in getting a product discount and sharing your own Counter Referral Link to others, apply here to become a Counter Brand affiliate for your website or social media. 

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If you were a fan of the Beautycounter brand like me, you probably felt lost in 2024 because you could no longer buy some of your favorite clean beauty products online. Last spring, the brand stopped taking orders to focus on relaunching the company with the original cosmetics founder, Gregg Renfrew, back at the helm in 2025. Beg

You only know how much you love something once you can no longer access it. That's been my case. When offered the opportunity to partner with G2G (Beautycounter) for a special "In-Between Sale," I jumped at the chance because I needed a restock for the items I've learned I can't live without, and I have a long list. I'm hoping my fingers are crossed that they will be included in this special sale. 

I've branched out to other brands for skincare and cosmetics, such as Kosas, Summer Fridays, Dior, and the German-based brand Oliveda. However, Beautycounter has some particular products that I've really missed, including the cleansing balm, overnight resurfacing peel, mascara, foundation, and its lipstick. Kosas Wet Stick moisturizing lip shine is the only brand that came close to Beautycounter's moisturizing sheer lipstick, but the Beautycounter brand is my favorite, from lip gloss to lip balm to sheer lipstick. 







I don't know what will be available to purchase during this Great In-Between Sale from November 1 to December 2, but now is the time to shop. Holiday sets will be 30 percent off. 










Here are some of my favorite products I now purchase that are not affiliated with Beautycounter


Dior Forever Natural Foundation: I have been using this powder foundation for several years and have made it my go-to powder. It's perfect for those early-morning cheer comps with some mascara. 

Dior 4-D Lash Primer: Beautycounter has never sold a lash primer, but my lashes need one. I have used this primer for the past five years. 

Kosas 10-Second Eye:  I love this liquid eye shadow by Kosas. I've also tried Glossier, but I prefer the Kosas brand. It's affordable and so easy to use. 

Summer Fridays Lip Butter Balm: My teenage daughter bought this first, and the great thing about having a teenage daughter is that sometimes you learn about things the younger generation likes. I used the tinted sheer in the shade 2.5 skin before my daughter discovered the brand, but she hooked me on lip butter balm. 

Summer Fridays ShadeDrops Mineral Milk 30 SPF: This sunscreen is fantastic. It's lightweight and doesn't cause a breakout in my chin area, unlike the Goop brand. I highly recommend this brand for sunscreen. 

Oliveda Corrective Eye Elixir: After my summer trip to France, I started researching some European skincare to replace Beautycounter, which I had used exclusively for skincare since 2016. I am still trying different products, but their Corrective Eye Elixir has helped reduce the appearance of fine lines. I told a friend recently that I believe 55 is a time in a woman's life when age creeps up on you in the face. I'm still experimenting with this brand and will try some of the products recommended in the easy quiz I took. Take the Olive Beauty Brain Quiz and see what it recommends based on your problem areas. Oliveda is a waterless beauty brand that harnesses the power of olive oil in its skincare products. It's over my head on this waterless trend and complicated to explain to others, so I won't explain. You can read about the why here, but I recommend the eye elixir. I've been slow to try new products, but this is the first skincare product I've liked since Beautycounter. 




If you would like a product discount and generate your own referral link, please use my referral link to apply to become a marketing affiliate with Counter Brand in 2025. 

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