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| BeeCee Beauty Brand |
Skincare doesn't have to be complicated, but it should be clean and not be a hazard to your health. We know so much more about the beauty industry today and the hazards to our health than we did when I was twenty years old.
I walk into Sephora or Ulta with my teen daughter, and truthfully, I get overwhelmed. There are so many products on the market, and, quite honestly, anything I personally use she would never, ever use, even if it's a great product.
My daughter is not a makeup lover like I was at her age, but because of all-star cheer, she has to dive into the market and buy a few things earlier than most people do. You know the real story here. I'm the one who pays for the brands she uses, so essentially I support those businesses, too.
Most of her recommendations are things she has seen on TikTok or products a friend uses. In all fairness, she has introduced me to some brands that I now buy today, so I guess a Mom can learn a few things from a teen. During my era, I relied on ads and magazines. She turns to TikTok and to her friends' recommendations.
I loyally use a lot of the Counter brand products, and have since 2016. When you know something works, a smart consumer will always go back to a product because they like it. Founder of the Counter brand, Gregg Renfrew, like me, has young adult children. As a result, BeeCee is a brand she has developed that targets the younger generation. They need simple and easy. They do not need my wonderful $75 overnight resurfacing peel, in which I justify the price tag because I know darn well it works.
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| The Counter Overnight Resurfacing Peel is my must-buy product |
Does Gen Z really care about clean beauty these days? I asked my daughter and her friend questions about clean beauty this morning. I asked, "What does clean beauty mean to you?" They looked at me like I had two heads. They did not know. But again, they are 16. I am sure the older target customer may be more mindful of cleaner products and sustainability.
BeeCee is targeting the age range of 14 to 30. It launched to the public on September 1 with just a few products. The brand is all over TikTok. Yes, I'm driving my kids crazy by having an account to help promote this blog.
Despite my being way out of the target market's age range, there were a few items that I put on my radar. I am ordering them today because Gregg is giving me a discount. No, I have never met Gregg in person, but we're close in age, and I have learned a lot from her behind my Counter affiliate portal. I respect what she has done for the beauty industry regarding product safety and legislation.
The first product I want for my beauty bag is the Jelly Gloss in Watermelon Sugar. I cannot stand a sticky gloss, but I love hydration on my lips at all times. At cheer comps this season, this will be perfect in the backpack. I carry my own CEA cheer backpack and carry anything my daughter may need during the comp.
During the holiday season, Counter typically showcases a small jelly gift set, which sells out within hours. I predict that this new BeeCee jelly will be a very similar formula. I am a big fan of Counter's lip balm and lipstick. It's the best moisturizing lipstick/balm on the market. I use the shade Bitten-a warm berry daily. What I really want is the exact same shade in the Sheer Genius lipstick, too. It is the best lipstick for my lips, but I feel the Sheer Genius lipstick color options in products that offer more moisturizing color pigments are limited. I do look to other brands to fill the gaps in my lipstick choices. I am going to give this Lancome lip balm a try with the lip liner as a new fall option. Reviews say it is buildable, so I am hoping it will give me more pigment than my favorite Counter Bitten Lip Balm shade.
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| I love a berry color for fall |
BeeCee's Routine Set bundle is on sale, priced at an introductory $88, with brand gifts included. The jelly gloss can be bought now with that set.
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| Shop BeeCee |
This is a great way to try products at a reduced cost.
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