BeeCee Beauty Review: Clean Skincare for Gen Z from Counter’s Founder

BeeCee Beauty Review: Clean Skincare for Gen Z from Counter’s Founder

Skincare should be clean and hazard-free, and while we know much more about hidden toxins today than we did decades ago, navigating Sephora with a teenager remains overwhelming. My teen's entry into beauty via competitive cheer means I am the one footing the bill.

BeeCee Beauty Brand

.How Gen Z Discovers Clean Beauty Brands

Teens discover products through TikTok rather than traditional ads, though my daughter often introduces me to great finds. Having used the Counter brand since 2016, I was intrigued when founder Gregg Renfrew launched BeeCee Beauty—a simple, affordable clean line tailored for ages 14 to 30. Teens don't need a pricey resurfacing peel; they need straightforward, clean essentials.

Does Gen Z Actually Care About Clean Beauty?

When asked what clean beauty means, my 16-year-old and her friend weren't quite sure, which is typical for their age, though older teens and young adults in BeeCee's target demographic are far more mindful. BeeCee Beauty launched on September 1 and is already making waves on TikTok.

My Top BeeCee Beauty Product Picks

I'm ordering a couple of items using the provided affiliate discount to test out the line:

• BeeCee Jelly Gloss in Watermelon Sugar: A non-sticky hydration option perfect for cheer competition season.
• The BeeCee Routine Set Bundle: An introductory $88 bundle that includes brand gifts and a great way to try the line.

 

Shop BeeCee 

Filling the Gaps: My Fall Lip Routine

During the holiday season, Counter typically showcases a small jelly gift set, which sells out within hours. I predict that this new BeeCee jelly will be a very similar formula. I am a big fan of Counter's lip balm and lipstick. It's the best moisturizing lipstick/balm on the market. I use the shade Bitten-a warm berry daily. What I really want is the exact same shade in the Sheer Genius lipstick, too. It is the best lipstick for my lips, but I feel the Sheer Genius lipstick color options in products that offer more moisturizing color pigments are limited. I do look to other brands to fill the gaps in my lipstick choices. I am going to give this Lancome lip balm a try with the lip liner as a new fall option. Reviews say it is buildable, so I am hoping it will give me more pigment than my favorite Counter Bitten Lip Balm shade. 

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I love a berry color for fall